The teenie rockers of Tokio Hotel have closed a rewarding advertisementcontract deal, right before the mayhem around their new album starts. The 4 Madgeburger musicians will display their names and faces for the handycompany Nokia. This was confirmed by manager David Jost to the dpa. He did not say anything about the financial part of the contract. Until now Tokio Hotel stayed away from advertising. The musicians didn’t want to be connected to closely with any brandlogos.
A part of their contract is – among other things – a poster campaign and an unplugged concert, said David Jost.The concert with acoustic instruments wil be held in Germany.
The cards will be raffled off and can not be bought. Jost did not go into detail about the financial part of the deal. Untill now Tokio Hotel did not do much advertising. The band around singer Bill kaulitz did not want to be connected to specific brands. A banner campaign for fashionlabel H&M was an action for aids awareness, not a commercial advertising deal.
Tokio Hotel fits very well into the marketing strategy of the finnish cellphone company. With his music Handy’s and the Nokia Musicservice , a song flatrate for the cellphone, Nokia will try to compete with the number one on the market, Apple, with their IPods and IPhones as well as with their musicstore ITunes.
Source: MZ-Web.de and Tokiohotelrocks.com
Multimillion Contract for Tokio Hotel
Now they are turning into advertising stars as well!Germany’s most succesful Rockband has secretly signed a exclusive multimillion deal with Technic manufacturer Nokia.Bill (19), Tom (19), Gustav (20) und Georg (22) will be the faces of the poster campaign for the products of the company and will also be on the concertstage.
Heikki Tarvainen, CEO for nokia germany: “‘Tokio Hotel’ has brought us lots of positive energy, like not many others do.”
Source: Bild.de
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